Clockwise time automation platform for individuals, small teams and enterprises. Matt Martin is the co-founder and CEO of Clockwise. Clockwise understands their buyers goes beyond knowing their job titles. Clockwise careers involves comprehending their pain points, workflows, and professional environments. By understanding what keeps them up at night, what gets them promoted or fired, and how they spend their time, you can tailor your product to better meet their needs.

Sometimes startups can’t figure out which kind of product they are building , is it a consumer or a business product. But the Clockwise founder figured it out really well. Consumer products require a vast user base due to lower individual transaction values. Business products, on the other hand, can command higher prices as business users are more rational about the value they receive.
However, selling to prosumer end users within a business can be tricky, as it combines the narrow market of business with the price sensitivity of consumers.Observing and learning from competitors can provide a solid foundation.
Clockwise’s experience of staying free for too long created challenges that could have been mitigated by earlier monetization. Early pricing helps gather essential data on user value perception and feature importance. It’s important to start charging once you have a viable product that some users find valuable.
It’s really important for a company to build a product market fit product.But product-market fit is not a one-time achievement but a continuous process.They continuously iterate their product. As their company grows and targets larger markets, they consistently reassess and ensure that their product fits the evolving needs of their audience.
Building and scaling a SaaS company requires a deep understanding of your market and customers, strategic monetization, and continuous reassessment of product-market fit.Till date this company sold its product to 40,000 companies. Clockwise is a good example for building a saas product.
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